From 22 to 24 April, Idilia is present at Food & Hotel Asia 2026 in Singapore, one of the Asia-Pacific region’s most significant trade events for the food and beverage industry. The fair, held every two years, brings together manufacturers, distributors, buyers and hospitality professionals from across the region — making it one of the most relevant platforms for food and beverage companies exploring opportunities across Asia-Pacific.
Why Southeast Asia, why now
A growing middle class, an increasingly young population and shifting breakfast habits are reshaping what people want from their morning routine — and that is precisely where ColaCao and Nocilla have always had something to offer. Southeast Asia is a region where the conditions for both brands are right: the appetite for quality, flavoursome and convenient food products is growing, and consumers are increasingly open to discovering new references from abroad.
Singapore, as a trade and logistics hub for the wider Asia-Pacific market, is the natural entry point for those conversations.
The brands on show
ColaCao and Nocilla are the two flagships Idilia is bringing to Singapore. Both have the kind of profile that travels well: clear product identity, strong taste credentials and a heritage that speaks to quality. ColaCao’s soluble cocoa format is well suited to markets where hot and cold milk-based drinks are already part of daily culture, while Nocilla’s versatility — as a spread, a snack ingredient or a foodservice staple — gives it broad commercial potential across retail and hospitality channels alike.
The company also brings its professional ranges to the conversation, offering foodservice-adapted formats for hotels, cafés and restaurants — a channel that is growing rapidly across Southeast Asia as dining culture becomes increasingly sophisticated.
A company built for the long game
What makes Idilia’s international push credible is the foundation it rests on. This is a family-owned company with over 75 years of experience building brands that people genuinely connect with. That kind of track record doesn’t happen by accident — it comes from consistent product quality, and an understanding of what consumers actually want, at the moments that matter most to them.
For potential partners and buyers in the region, Food & Hotel Asia has been the opportunity to see that first-hand — and to explore what bringing ColaCao or Nocilla to their market could look like in practice.