The leading premium milkshake brand in the United Kingdom | First international acquisition for the Spanish company
17th November 2025.- Idilia, a Spanish food company, closes the year with the announcement of its first international acquisition, Shaken Udder, a British company dedicated to the production of premium milkshakes, characterized by their excellent flavour and high-quality ingredients.
Shaken Udder is the leading premium milkshake brand in the United Kingdom. Born in 2004, its unique recipe, brand positioning, and strategic vision have led to a disruption in the British milkshake market. Its headquarters are in Tiptree (Essex), near the farm where Jodie and Andrew Howie, its founders, made their first milkshake. Today, Shaken Udder has a portfolio of 20 product references and is expected to reach a turnover of €40M in 2025.
Shaken Udder will operate as an independent business unit and will retain 100% of its current team, who will maintain a close collaboration with Idilia. With this acquisition, the Spanish company continues to boost the development of the milkshake category, following the purchase of 50% of Cacaolat in June 2024. Idilia—which invoiced €204M and employed 335 people last year—also strengthens the weight of its international business, which is expected to reach approximately 20% of its total turnover in 2026. EY-Parthenon and Clifford Chance advised Idilia on the process.
“Shaken Udder fits optimally into Idilia’s strategic planning and helps us take our corporate purpose much further: creating those small, meaningful moments of pleasure and positive emotions that contribute to people’s emotional well-being. And in a milkshake category, where we can add value, and together with a highly regarded, trendsetting and unique brand. We are very satisfied with its incorporation into the Idilia family, and we hope to continue making it grow,” declares Xavi Pons, CEO of Idilia.
About Idilia
Idilia is a Spanish family company dedicated to offering high-quality breakfast products and snacks. The company includes some of the country’s most highly regarded and iconic brands, such as ColaCao, Nocilla, Paladín, and Okey. Idilia Foods’ commitment to quality and closeness to the consumer has made its brands leaders in our country’s food sector. The Idilia products have been present in Spanish homes for more than 75 years.
In Spain, Idilia employs more than 330 people. The company is focused on growth and value creation for all its stakeholders, both internal and external, and on developing its activity by promoting a positive impact on its environment, through its social and environmental sustainability programme ‘Idilia People and Planet.’ Its social commitment is also materialized through the ColaCao Foundation, a non-profit organization dedicated to fighting school bullying in our country through various educational, informative, and research projects.