Spain’s leading cocoa spread brand introduces “Nocilla Barritas” — a delicious new snack experience for cocoa lovers worldwide.
For decades, Nocilla has been a staple in Spanish kitchens, known for its rich and creamy cocoa&hazelnut spreads that have become part of childhood memories and family traditions across generations. Now, for the first time, the brand is venturing into new territory with the launch of Nocilla Barritas—its first ever confectionery bar that combines a smooth cocoa&hazelnut filling with a satisfying crunch.
Owned by Idilia Foods, a major player in Spain’s food industry, Nocilla holds the title of the country’s number one cocoa&hazelnut spread brand. With this latest release, Nocilla not only reaffirms its commitment to innovation but also begins expanding its reach to new consumers and markets, introducing international audiences to the unmistakable taste and texture that has made it iconic in Spain.
From spread to snack: A natural evolution
Nocilla Barritas are a fresh take on indulgent snacking, offering a multi-sensory experience in every bite. Each bar features a crispy wafer base, a creamy Nocilla cocoa&hazelnut filling, and a coating flavoured with either milk or white cocoa, topped with a crunchy cereal layer for added texture and delight.
The bars come in two flavours:
- Original – filled with classic Nocilla and cocoa&milk coated
- Cookies & Cream – filled with Nocilla Cookies & Cream with a white coating.
Available in two pack sizes (2-bar and 6-bar formats), Nocilla Barritas are designed to be on-the-go and snackable, perfect for enjoying at home, or anywhere, and at any time
A brand built on innovation
For Nocilla, innovation is nothing new. The brand has consistently evolved, expanding beyond its spreads to include Nocilla Cookies, Nocilla Sticks, and now, snack bars. Each product line has introduced something new while staying true to Nocilla’s roots: a focus on quality, indulgence, and the signature creaminess that consumers love.
With a 360º approach that spans TV, digital platforms, Spotify audio ads, and influencer collaborations, the brand aims to make a strong first impression beyond Spanish borders.
A taste of Spain for the world
As Nocilla steps onto the international stage with Nocilla Barritas, it invites a new generation of consumers to discover what has made it so beloved in Spain for decades: a unique ability to turn cocoa into joy. Whether you’re a longtime fan of cocoa&hazelnut spreads or just looking for your next snack obsession, Nocilla Barritas delivers a little taste of Spanish indulgence in every creamy-crunchy bite.