ColaCao, one of the most popular brands and a leader in cocoa powder since its foundation, has expanded its range with the launch of its new gluten-free variety: ColaCao Gluten-Free. This product responds to a growing demand within the cocoa powder category while preserving everything that makes ColaCao special: its unmistakable taste and iconic little lumps.
In Spain, between 1% and 2% of the population is diagnosed with celiac disease, according to the Spanish Federation of Celiac Associations (FACE). However, it is estimated that around 70%–80% of cases remain undiagnosed.
Thanks to its great taste, and strong brand values, ColaCao remains a benchmark in the category—a leadership reflected in the fact that more than 50 glasses of milk with ColaCao are enjoyed every second in Spain. Now, people with celiac disease can also enjoy it, in line with the brand’s commitment to innovation and meeting the needs and desires of all consumer segments.
«We have invested over a year in developing the ColaCao Gluten-Free recipe, focusing on preserving the flavor and texture experience of ColaCao Original, which our consumers love so much. This launch expands our product portfolio, consistent with the inclusive nature of the brand and our commitment to satisfying the demands of all consumer profiles,» says Amalia Cervantes, Marketing Manager at ColaCao.
With this new product, ColaCao strengthens its position in the cocoa powder category and consolidates its commitment to innovation, expanding its portfolio while staying true to its essence.