{"id":622,"date":"2026-05-29T10:32:10","date_gmt":"2026-05-29T08:32:10","guid":{"rendered":"https:\/\/www.idiliafoods.com\/blog\/?p=622"},"modified":"2026-05-29T10:33:54","modified_gmt":"2026-05-29T08:33:54","slug":"small-but-mighty-nocilla-launches-booms-rellenas-its-smallest-cookie-yet","status":"publish","type":"post","link":"https:\/\/www.idiliafoods.com\/blog\/index.php\/small-but-mighty-nocilla-launches-booms-rellenas-its-smallest-cookie-yet\/","title":{"rendered":"Small but mighty: Nocilla launches Booms Rellenas, its smallest cookie yet"},"content":{"rendered":"\t\t
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The way people snack has changed. Bite-sized formats, on-the-go convenience, something to share without committing to a full pack: people snack less by the clock and more by the moment, and the products they reach for are changing accordingly.<\/p>\n\n

Nocilla<\/a>, the Spanish cocoa&hazelnut spread brand made by Idilia Foods, has been going in this direction for a while. The brand first entered the biscuit category in 2021 with its Cookies range, a spread-filled cookie that quickly became one of Spain’s most successful food innovations of recent years, recognised by NielsenIQ as a Breakthrough Innovation in 2025. The logical next move was smaller. Much smaller.<\/p>\n\n

May 2026 sees the launch of Nocilla Booms Rellenas<\/strong>: the first mini spread- filled cookie on the market.<\/p>\n\n

What makes Booms Rellenas different<\/h2>\n\n

Booms Rellenas are tiny, button-shaped cookies, roughly one third the size of Nocilla’s existing Mini Cookies, with a 50% filling of Nocilla’s signature cocoa&hazelnut spread. Crispy on the outside, creamy within, and gone in a single bite.<\/p>\n\n

That filling ratio is what sets them apart. The spread is the point, and the cookie exists to deliver it: a logic reflected in the smooth, rounded shape, without chips or anything else, designed to maximise every mouthful. No comparable filled cookie of this size currently exists on the market.<\/p>\n\n

The 100g bag contains around 34 individual cookies, designed to be shared or to last across a few snacking occasions: at home, at a desk, or on-the-go.<\/p>\n

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A brand built on spread<\/h2>\n\n

For those new to Nocilla, the brand has spent over 50 years as Spain’s best-loved cocoa&hazelnut spread. Its move into biscuits has followed the same principle throughout: the spread is always the anchor. Cookies, mini cookies, and now Booms Rellenas are each a new way to experience the same thing people already love.<\/p>\n\n

That continuity is what gives a launch like this its commercial footing. Nocilla’s Cookies range has grown consistently since 2021, and Booms Rellenas adds a genuinely new occasion to the portfolio: more spontaneous, more shareable, and reaching a slightly different consumer. Data shows Nocilla’s minis draw a notably higher share of young adults compared to competitors in the category, which tend to skew towards family households.<\/p>\n\n

The bigger picture<\/h2>\n\n

Booms Rellenas is the latest step in Idilia Foods’ broader approach: using the Nocilla brand to enter new categories and formats without losing what made it relevant in the first place. For anyone watching the European snacking space, it’s a launch worth paying attention to. A familiar brand, a proven category, and a product that didn’t exist before.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The way people snack has changed. Bite-sized formats, on-the-go convenience, something to share without committing to a full pack: people snack less by the clock and more by the moment, and the products they reach for are changing accordingly. Nocilla, the Spanish cocoa&hazelnut spread brand made by Idilia Foods, has been going in this direction… Read More »Small but mighty: Nocilla launches Booms Rellenas, its smallest cookie yet<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"_links":{"self":[{"href":"https:\/\/www.idiliafoods.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.idiliafoods.com\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.idiliafoods.com\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.idiliafoods.com\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.idiliafoods.com\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=622"}],"version-history":[{"count":8,"href":"https:\/\/www.idiliafoods.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/622\/revisions"}],"predecessor-version":[{"id":631,"href":"https:\/\/www.idiliafoods.com\/blog\/index.php\/wp-json\/wp\/v2\/posts\/622\/revisions\/631"}],"wp:attachment":[{"href":"https:\/\/www.idiliafoods.com\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.idiliafoods.com\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.idiliafoods.com\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}