{"id":622,"date":"2026-05-29T10:32:10","date_gmt":"2026-05-29T08:32:10","guid":{"rendered":"https:\/\/www.idiliafoods.com\/blog\/?p=622"},"modified":"2026-05-29T10:33:54","modified_gmt":"2026-05-29T08:33:54","slug":"small-but-mighty-nocilla-launches-booms-rellenas-its-smallest-cookie-yet","status":"publish","type":"post","link":"https:\/\/www.idiliafoods.com\/blog\/index.php\/small-but-mighty-nocilla-launches-booms-rellenas-its-smallest-cookie-yet\/","title":{"rendered":"Small but mighty: Nocilla launches Booms Rellenas, its smallest cookie yet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"622\" class=\"elementor elementor-622\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59395c46 e-flex e-con-boxed e-con e-parent\" data-id=\"59395c46\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-573b32cf elementor-widget elementor-widget-text-editor\" data-id=\"573b32cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>The way people snack has changed. Bite-sized formats, on-the-go convenience, something to share without committing to a full pack: people snack less by the clock and more by the moment, and the products they reach for are changing accordingly.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/idiliafoods.com\/nocilla\/\">Nocilla<\/a>, the Spanish cocoa&amp;hazelnut spread brand made by Idilia Foods, has been going in this direction for a while. The brand first entered the biscuit category in 2021 with its Cookies range, a spread-filled cookie that quickly became one of Spain&#8217;s most successful food innovations of recent years, recognised by NielsenIQ as a Breakthrough Innovation in 2025. The logical next move was smaller. Much smaller.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>May 2026 sees the launch of <strong>Nocilla Booms Rellenas<\/strong>: the first mini spread- filled cookie on the market.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<h2>What makes Booms Rellenas different<\/h2>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Booms Rellenas are tiny, button-shaped cookies, roughly one third the size of Nocilla&#8217;s existing Mini Cookies, with a 50% filling of Nocilla&#8217;s signature cocoa&amp;hazelnut spread. Crispy on the outside, creamy within, and gone in a single bite.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>That filling ratio is what sets them apart. The spread is the point, and the cookie exists to deliver it: a logic reflected in the smooth, rounded shape, without chips or anything else, designed to maximise every mouthful. No comparable filled cookie of this size currently exists on the market.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>The 100g bag contains around 34 individual cookies, designed to be shared or to last across a few snacking occasions: at home, at a desk, or on-the-go.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-624 size-large\" src=\"https:\/\/www.idiliafoods.com\/blog\/wp-content\/uploads\/2026\/05\/nocilla-booms-1024x546.png\" alt=\"\" width=\"1024\" height=\"546\" srcset=\"https:\/\/www.idiliafoods.com\/blog\/wp-content\/uploads\/2026\/05\/nocilla-booms-1024x546.png 1024w, https:\/\/www.idiliafoods.com\/blog\/wp-content\/uploads\/2026\/05\/nocilla-booms-300x160.png 300w, https:\/\/www.idiliafoods.com\/blog\/wp-content\/uploads\/2026\/05\/nocilla-booms-768x410.png 768w, https:\/\/www.idiliafoods.com\/blog\/wp-content\/uploads\/2026\/05\/nocilla-booms.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<h2>A brand built on spread<\/h2>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>For those new to Nocilla, the brand has spent over 50 years as Spain&#8217;s best-loved cocoa&amp;hazelnut spread. Its move into biscuits has followed the same principle throughout: the spread is always the anchor. Cookies, mini cookies, and now Booms Rellenas are each a new way to experience the same thing people already love.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>That continuity is what gives a launch like this its commercial footing. Nocilla&#8217;s Cookies range has grown consistently since 2021, and Booms Rellenas adds a genuinely new occasion to the portfolio: more spontaneous, more shareable, and reaching a slightly different consumer. Data shows Nocilla&#8217;s minis draw a notably higher share of young adults compared to competitors in the category, which tend to skew towards family households.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<h2>The bigger picture<\/h2>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Booms Rellenas is the latest step in Idilia Foods&#8217; broader approach: using the Nocilla brand to enter new categories and formats without losing what made it relevant in the first place. For anyone watching the European snacking space, it&#8217;s a launch worth paying attention to. A familiar brand, a proven category, and a product that didn&#8217;t exist before.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading --><!-- \/wp:heading --><!-- wp:paragraph --><!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The way people snack has changed. Bite-sized formats, on-the-go convenience, something to share without committing to a full pack: people snack less by the clock and more by the moment, and the products they reach for are changing accordingly. Nocilla, the Spanish cocoa&amp;hazelnut spread brand made by Idilia Foods, has been going in this direction&hellip;&nbsp;<a href=\"https:\/\/www.idiliafoods.com\/blog\/index.php\/small-but-mighty-nocilla-launches-booms-rellenas-its-smallest-cookie-yet\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Small but mighty: Nocilla launches Booms Rellenas, its smallest cookie yet<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small but mighty: Nocilla launches Booms Rellenas, its smallest cookie yet - Idilia Foods Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idiliafoods.com\/blog\/index.php\/small-but-mighty-nocilla-launches-booms-rellenas-its-smallest-cookie-yet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small but mighty: Nocilla launches Booms Rellenas, its smallest cookie yet - Idilia Foods Blog\" \/>\n<meta property=\"og:description\" content=\"The way people snack has changed. Bite-sized formats, on-the-go convenience, something to share without committing to a full pack: people snack less by the clock and more by the moment, and the products they reach for are changing accordingly. 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