{"id":564,"date":"2026-02-20T11:54:48","date_gmt":"2026-02-20T10:54:48","guid":{"rendered":"https:\/\/www.idiliafoods.com\/blog\/?p=564"},"modified":"2026-03-20T11:55:07","modified_gmt":"2026-03-20T10:55:07","slug":"nocilla-conquers-la-chandeleur-and-wins-over-a-new-generation-in-france","status":"publish","type":"post","link":"https:\/\/www.idiliafoods.com\/blog\/index.php\/nocilla-conquers-la-chandeleur-and-wins-over-a-new-generation-in-france\/","title":{"rendered":"Nocilla conquers La Chandeleur and wins over a new generation in France"},"content":{"rendered":"\n

Every 2\u202fFebruary, France marks La Chandeleur \u2014 a popular tradition also known as Candlemas<\/em> or cr\u00eape day<\/em> \u2014 when families and friends gather to celebrate with thin, golden cr\u00eapes. The round shape and colour of cr\u00eapes symbolise the sun\u2019s return and brighter days after winter, and traditions like flipping cr\u00eapes with a coin in hand are said to bring good luck and prosperity for the year ahead.<\/p>\n\n\n\n

In 2026, Nocilla has gone beyond the pan and into the hearts of French consumers, turning this centuries\u2011old festival into a moment of brand celebration \u2014 especially among younger audiences.<\/p>\n\n\n\n

A modern twist on a classic festival<\/h2>\n\n\n\n

This year\u2019s La Chandeleur saw Nocilla, the iconic hazelnut\u2011chocolate spread from Idilia Foods<\/a>, gain remarkable traction across French social media. Rather than simply relying on nostalgia, Nocilla embraced the occasion with a vibrant influencer campaign tailored to younger tastes and digital culture. Creations by French content creators such as @clement.massol, @mlle_fantazia and @adele_tsy showcased creative ways to enjoy Nocilla with cr\u00eapes \u2014 from playful recipe reels to short\u2011form videos featuring unexpected flavour pairings and styling. These posts generated strong engagement and encouraged followers to experiment with the brand during La Chandeleur celebrations.<\/p>\n\n\n\n

This strategic use of local influencers helped position Nocilla not just as a traditional breakfast staple but as an exciting ingredient in French festive food culture \u2014 a notable achievement given La Chandeleur\u2019s deep roots in French culinary tradition.<\/p>\n\n\n\n

Connecting with a younger demographic<\/h2>\n\n\n\n

The influencer strategy didn\u2019t just raise awareness \u2014 it helped shift perceptions, especially among Gen\u202fZ consumers. In recent years, Nocilla has deliberately refreshed its image and offerings to appeal to younger food lovers. Campaigns around products like Nocilla Crunchy \u2014 a spread with wafer pieces designed for textural impact \u2014 tapped into Gen\u202fZ\u2019s appetite for bold, sensory experiences, have been promoted through modern, digital\u2011first channels and personalities.<\/p>\n\n\n\n

By aligning its brand with fun food moments and relatable creators, Nocilla is successfully shedding any stereotype of being \u201cjust an old favourite\u201d and is instead being rediscovered as a versatile ingredient with everyday relevance.<\/p>\n\n\n\n

\n
\n
\n